The GBA Accelerator is a robotics and AI startup accelerator designed to help companies scale across the Greater Bay Area. Startups that participate are all equipped to pilot their solutions in specific case studies developed in the New World ecosystem.


What is
the GBA?

In 2019, China unveiled the Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area. This signified the Central Government’s intention to implement an ambitious plan of creating a region that comprise of 11 key financial and manufacturing cities in southern China to foster high technology and innovation, rivaling even Silicon Valley.


NWD Development in GBA

New World Development has long been a staple of the Guangdong-Hong Kong- Macao Greater Bay Area. Since its founding in 1970, New World Development Company Limited has been a leader in Hong Kong's bustling commercial and residential developer market and has become one of the largest private property developers in mainland China since its entrance into the market in 1991. The Group’s continued commitment to the GBA can be shown by the contracted sales of 343,000 square meters of residential and non-residential properties in FY2021 alone.

GBA Accelerator offers
startups access to:

Intensive Accelerator Program

Undergo an intensive accelerator program to solve business problems.

Pilot and commercialize a solution

Partner with New World Group to pilot and commercialize a solution within our properties.

Gain exposure across the

Gain exposure across the GBA, an emerging innovation hub with GDP 1.4 trillion USD.

Invaluable networking and mentorship

Receive invaluable networking and mentorship opportunities.

Twin Hubs of Guangzhou and Hong Kong

Work across our Twin Hubs of Guangzhou and Hong Kong.

Microsoft Collaboration

As one of Microsoft’s core commitments to empower startups through our technologies, we are thrilled to partner with New World Development as a premier technology sponsor of the first cohort of the GBA Accelerator program. In line with this, the key focus for us is to foster the flow of technology talent and resources by leveraging our extensive research and innovation capabilities and transforming the Area into a global I&T hub.

Moving forward, we aim to successfully onboard more startups in the GBA, covering sectors such as Robotics, AI and Metaverse, into the Microsoft Partner Network and co-build solutions on Azure. With Azure.

Microsoft will strengthen its cross-cloud capabilities to pave the way for dark-to-cloud transformation journeys such as workplace revamp, and Digital Twins envisioning.

Our startups

User Experience Design
Facility Management



Commercial test pilots landed


Introductions made to large China-based enterprise customers


Startups accelerated through customized program

Next chapter of GBA awaits